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When NOT to Advertise
  • Pretend everybody knows what you have to offer.

  • Tell yourself you don't have time to spend thinking about promoting your business.

  • Convince yourself that you've been in business so long customers will automatically come to you.

  • Forget that there are new potential customers who would do business with you if they were reminded.

  • Forget that you have competition trying to attract your customers away from you.

  • Tell yourself it costs too much to advertise and that you don't get enough out of it.

  • Overlook the fact that advertising is an investment in selling not an expense.

  • Be sure not to provide an advertising budget to produce new business.

  • Forget that you have to keep reminding your established customers that you appreciate their business.

  • Just assume everybody knows what you sell.

 

 

 

 
   
   
   
   
   
   
   
   

 


 

 

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