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Company News
7-31-08 M.C. Gill of M.C. Gill Corp. & pioneer in composite materials celebrates his 95th birthday
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BAP Turnkey's ExpertGuard program continues to receive raving fans!
Industrial Marketing News
THE latest news in online Industrial Marketing |
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When NOT to Advertise
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- Pretend everybody knows what you have to offer.
- Tell yourself you don't have time to spend thinking about promoting your business.
- Convince yourself that you've been in business so long customers will automatically come to you.
- Forget that there are new potential customers who would do business with you if they were reminded.
- Forget that you have competition trying to attract your customers away from you.
- Tell yourself it costs too much to advertise and that you don't get enough out of it.
- Overlook the fact that advertising is an investment in selling not an expense.
- Be sure not to provide an advertising budget to produce new business.
- Forget that you have to keep reminding your established customers that you appreciate their business.
- Just assume everybody knows what you sell.
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