The future may very well belong to those companies who are successful in getting other websites to promote them. Today, this is referred to as "inbound links". This is not be confused with "reciprocal links" which are those occurrences where one website points to your website since yours points to theirs. In fact, current best practices thought leans towards this having a negative search engine effect.

BAP Turnkey works with our customers to find and recommend influential websites that should be linked to your website. This not only seems to have a multiplying effect on search engine rankings, it also drives targeted traffic to your site. Obtaining these inbound links is a multi-pronged effort including emails, phone calls, and some paid placements. This time-consuming effort is best managed by experts like BAP Turnkey. Links to your company's website increase your search engine rankings and bring potential new customers.